Site search

LINKEDIN: THE ESSENTIALS

BOOK NOW!

- February 28th (London)
- April 24th (Manchester)
- June 19th (London)
- July 10th (Birmingham)

- 18th September (London)

- 2nd October (Leeds)

- 11th December (London)

With over 100 million users worldwide including over 6 million in the UK and growing at a rate of 1 million new users every week, you really can't afford to not be using LinkedIn these days!

Duration: One day

Time scales: 9.00 - 5.30

Cost (excluding VAT): £397 (Members), £567 (Non-members)


Aims & Objectives

By the end of the course the individual will be able to:

  • Understand how Linkedin works and be able to develop an online network
  • Make profiling work for the benefit of their business
  • Know how to make their brand stand out from competitors
  • Develop networking strategies
  • Develop search and communication techniques which build client and candidate relationships


Course Content:
In this challenging and interactive session we will guide delegates through the following:

  • Getting LinkedIn working:
  • An introductory session focusing on how LinkedIn works and what makes a successful network.
  • Making profiling work

Explores how to produce an effective profile:

  • Focuses on how to stand out from the crowd.
  • LinkedIn strategies

Considers network building strategies:

  • Understands critical privacy settings: using groups effectively
  • This session focuses on searching and communication techniques


Target Audience details:

  • Recruitment Consultants
  • Managers and business owners who wish to understand more about social and digital media as a business tool.
  • The course is also suitable for individuals who need their business to embrace social and digital media.


The Trainer:

Delivered by Mark Williams, renowned Linkedin expert and Trainer.

Mark is the only trainer in the UK to have been Certified by LinkedIn.

Mark’s passion is training people to use Linkedin effectively, both as a business and relationship building tool, he says "LinkedIn offers companies so much more than they think, from marketing their business to building great connections to help in future job searches".


How learning and understanding will be monitored and assessed during course delivery:

Extensive trainer support will be provided to enhance learning application Practical (industry relevant) exercises and discussion groups will be used to improve learning.

Encouraging learning application:

  • This one day course will be a tangible and engaging introduction to social media in recruitment.
  • Delegates will leave having identified an initial social and digital media strategy that fits their existing business.
  • Completion of Personal Development Plan (PDP) and personal action.

Attached documents