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DEMYSTIFYING SOCIAL & DIGITAL MEDIA

Social and digital media are revolutionising the world and the recruitment industry is not exempt. This training course is the start of a new media journey for your business, facilitating you to utilise this technology to revolutionise, enhance and improve how you acquire candidates and clients, build your brand, and ultimately place candidates into jobs.
Recruitment consultancies that fail to adopt social and digital media may find they lose market share and struggle to compete in the future.

BOOK YOUR PLACE NOW:

- 7th June (London)
- 11th September (Manchester) - Please note this date was originally planned for 26th
- 7th November (London)
- 28th November (Belfast)

Time scales: 9.00 - 5.30
 
Duration: One day

Cost (excluding VAT): £397 (Members), £567 (Non-members)
 
What it is all about:

This one day course will be a tangible and engaging introduction to social media in recruitment. Delegates will leave having identified an initial social and digital media strategy that fits their existing business.

Aims & Objectives:
By the end of the course the individual will be able to:

  • Define which social media opportunities, platforms and channels will be most suitable for their business and be able to understand how to use them.
  • Understand how social and digital media can be used to develop their business
  • Use social and digital media to proactively develop candidate and client relationships
  • Develop a social media strategy and implementation plan for their business
  • Develop policies and procedures to avoid social media pitfalls
  • Recruit and attract candidates using a variety of different platforms
     

Course Content:

Social media in recruitment:

  • Background to social media and the changing recruitment world
  • Pitfalls of doing it badlyPolicies and procedures
  • Creating internal champions

Candidate and client acquisition:

  • Making headhunting accessible to everyone through social media
  • Simple and easy use of video CVs and job adverts
  • Recruiting through traditional platforms like Twitter and Linkedin
  • Reviewing emerging platforms

Branding and marketing:

  • Using pay per click, search engine optimisation and analytics
  • Using traditional platforms - Twitter and Linkedin
  • Digital and email marketing
  • Content and making you the expert – blogging, podcasts, articles etc.

Social media strategy, implementation and success:

  • Developing the right social media and digital strategy for your organisation
  • Developing a tangible 3 month activity and implementation plan
     

Target Audience details:

  • Recruitment Consultants, Managers and business owners who wish to understand more about social and digital media as a business tool.
  • The course is also suitable for individuals who need their business to embrace social and digital media.

The Trainer:

Steven Fine started his career in sales, before moving into international development and co-founded a film magazine and website.
More recently he joined a specialist recruitment agency as Director of Business Development and Marketing, this led him founding a leading specialist recruitment advertising agency.
It was here that Steven became an early adopter of digital media as a recruitment solution, advising his clients on the benefits of using new technology compared to more traditional routes.

How learning and understanding will be monitored and assessed during course delivery:

  • Extensive trainer support will be provided to enhance learning application
  • Practical (industry relevant) exercises and discussion groups will be used to improve learning.

Encouraging learning application:

  • This one day course will be a tangible and engaging introduction to social media in recruitment.
  • Delegates will leave having identified an initial social and digital media strategy that fits their existing business.
  • Completion of Personal Development Plan (PDP) and personal action plan with line manager post course.

Attached documents